evermore
Skip Hop
This integrated marketing campaign launched Skip Hop’s new Evermore Diaper Bag Collection. Featuring 3 influencers (and real moms)!, these digital assets captured the elevated yet functional design of the bag.
• Digital Design
• Social First Content
• Animation
• Paid Media
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Desktop and mobile homepage design.
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Paid and organic social showcased the features and accessories of the backpack through Instagram story and in-feed carousels, videos, polls, a designer IGTV, partnerships, and exclusive influencer content.
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Consumer targeted emails promoted early VIP access to shop and 5-star reviews from our featured influencers.