Spark Style Collection launch
Skip Hop
This integrated marketing campaign introduced Skip Hop’s new collection of kid’s bags and mealtime items. Part of an overarching 30 Days of New Launches event.
• Art Direction & Conceptualization
• Photography & Styling
• Digital Design
• Paid & Organic Media
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Concepted and art directed still and lifestyle images to support digital and social channels.
Lifestyle Photography Credit: Daymion Mardel
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Desktop and mobile homepage banners created to promote the launch.
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Consumer targeted emails featured piece types from each theme in the collection, with live polling for consumers to interact and pick their favorite item.
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Paid and organic social showcased the new collection through Instagram stories, in-feed carousels and polls.